SPECIALISATION Commercial direction, CGI & 3D, AI workflows, brand storytelling.
BRANDS Apple, iPhone, L’Oréal, Xiaomi, Bethesda, The Elder Scrolls, Wargaming,
World Of Tanks, ZeniMax, Garnier, Colt, S&R Garage, Perenio, Noon.
BIO I work across commercials, brand films, and CGI-driven storytelling — concept through to finished delivery.
My style blends bold visual storytelling with technical discipline. I break a project down to its core idea, then build the world around it — whether that's a live-action shoot, a virtual production stage, or a node-based AI pipeline. I'm obsessed with precision, timing, and the details that make work feel inevitable.
I've worked across gaming, tech, beauty, and consumer brands. The last few years I've been embedding AI into production pipelines as a working tool — not a gimmick.
INFO I came up hands-on — editing first, then 3D, then directing. That path means I move between disciplines easily and can own a project end-to-end when it's needed. I write, direct, and edit my own work when the brief calls for it.
I plan to the minute. The shoots I'm proudest of are the ones that ran clean because the prep was tight — and where the team had room to actually enjoy the work. That's the point.
Recognised at UK Young Lions 2026 (Film) — runners-up for an AI and mixed-media entry.
